{"id":12138,"date":"2022-04-19T13:20:22","date_gmt":"2022-04-19T13:20:22","guid":{"rendered":"https:\/\/www.totalreality.nl\/?page_id=12138"},"modified":"2022-11-22T09:20:06","modified_gmt":"2022-11-22T09:20:06","slug":"what-is-augmented-reality","status":"publish","type":"page","link":"https:\/\/www.totalreality.nl\/en\/what-is-augmented-reality\/","title":{"rendered":"What is Augmented Reality?"},"content":{"rendered":"<a class=\"skip-link screen-reader-text\" href=\"#main-content\">Skip to content<\/a><header class=\"site-header default\" role=\"banner\"><div class=\"wrap\"><figure class=\"default\"><img decoding=\"async\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/augmented-reality-header-totalreality.jpg\"\/><\/figure><div class=\"title-area\"><h3><\/h3><h1><\/h1><\/div><ul class=\"sidewidget default\"><li><a target=\"_self\" href=\"https:\/\/www.totalreality.nl\/en\/request-a-demo\/\">Request a demo!<\/a><\/li><li><a target=\"_self\" href=\"https:\/\/www.totalreality.nl\/en\/contact\/\">Contact us<\/a><\/li><span class=\"spotlight\">Get introduced with XR<\/span><\/ul><\/div><\/header>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\" id=\"definitie-ar\">What is augmented reality?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Augmented reality (AR) occurs when a digital image is added to reality. Augmented reality allows the virtual world and the real world to be connected. A virtual layer is added by projecting computer-generated images onto reality. With AR, you visualize 3D models in reality. This combination of images is projected onto a screen in the user&#8217;s field of view. For example, on a smartphone or via a special HoloLens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AR is a great technique to show your product in 3D or to share complicated material easily and give step-by-step instructions. This also makes AR great for training or inducting employees. Work faster and more efficiently, unhindered by time or distance.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h4 class=\"has-black-color has-text-color wp-block-heading\"><strong>Table of contents<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#definitie-ar\">What is augmented reality?<\/a><\/li>\n\n\n\n<li><a href=\"#voordelen\">What zijn de voordelen van augmented reality?<\/a><\/li>\n\n\n\n<li><a href=\"#toepassingen\">Applications of augmented reality<\/a><\/li>\n\n\n\n<li><a href=\"#ar-praktijk\">Augmented reality by Total Reality<\/a><\/li>\n\n\n\n<li><a href=\"#ar-bekijken\">How can you view augmented reality?<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-bouw-totalreality-1024x576.jpeg\" alt=\"Augmented Reality bril\" class=\"wp-image-1635\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-bouw-totalreality-1024x576.jpeg 1024w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-bouw-totalreality-300x169.jpeg 300w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-bouw-totalreality-768x432.jpeg 768w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-bouw-totalreality-1536x864.jpeg 1536w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-bouw-totalreality.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voordelen\">What are the benefits of augmented reality?<\/h2>\n\n\n\n<p class=\"has-text-align-left is-style-default wp-block-paragraph\">Applications of augmented reality in practice result in a number of potential benefits for your business. One major benefit of AR applications for businesses is improving the efficiency of the design process. In addition, AR increases employee productivity through virtual support and more effective training. Augmented reality has a WOW factor and provides an unforgettable experience. It is the technology to visually improve your business processes. Now and in the future.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:37.5%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"660\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/industry-production-totalreality.jpg\" alt=\"AR toepassingen\" class=\"wp-image-2072\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/industry-production-totalreality.jpg 560w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/industry-production-totalreality-255x300.jpg 255w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62.5%\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"toepassingen\">Applications of augmented reality<\/h2>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\">Since your question &#8220;What is augmented reality?&#8221; has been explained, it is important to understand how and when AR is applied in practice. What AR excels at is improving business processes. AR applications help optimize business processes: prototyping, maintenance &amp; support, process optimization, training &amp; education and marketing &amp; sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wondering how you can apply AR to your business processes? We explain in <a href=\"https:\/\/www.totalreality.nl\/in-4-stappen-uw-industriele-bedrijfsprocessen-optimaliseren\/\">4  stepts <\/a>how you can get started. kunt beginnen. <\/p>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\">AR is a unique and innovative technique to show your product in 3D. But also to easily share complicated material and give step-by-step instructions. This also makes AR very suitable for training or familiarising employees. No more thick manuals. You can also walk through your product with your customer at a very detailed level. Work faster and more efficiently, unhindered by time or distance.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"#contact-opnemen\" style=\"border-radius:5px\">Tell me more about augmented reality<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62.5%\">\n<h2 class=\"wp-block-heading\" id=\"ar-praktijk\">Augmented reality by Total Reality<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We offer AR solutions that contribute to the optimization of business processes. In this way, we ensure that both your employees and the end users of your product receive maximum support using AR applications. An excellent example is the &#8216;AR Packaging App&#8217;. An app in which we offer the technology industry help in shipping and assembling complex machines, devices or parts thereof.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The recipient of the case, in which the part is packaged, needs help and explanation on how to unpack and assemble the parts. The &#8220;AR Packaging App&#8221; helps the recipient with this by providing step-by-step instructions, which were created during the packing process by the shipper. On the <a href=\"https:\/\/www.totalreality.nl\/cases\/\">cases page <\/a>we describe more examples of how Augmented Reality can be applied in practice.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:37.5%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"884\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/Thumb_Maars_m923_wall.jpg\" alt=\"AR toepassingen door Total Reality\" class=\"wp-image-2910\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/Thumb_Maars_m923_wall.jpg 750w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/Thumb_Maars_m923_wall-255x300.jpg 255w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-grey-color has-grey-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\">Give your marketing &amp; sales a boost with<\/h4>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"ar-bekijken\">Your own AR app<\/h2>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"946\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Flying-iPhone-X-Warsteiner-noshadow-2.png\" alt=\"Augmented Reality Warsteiner app\" class=\"wp-image-3020\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Flying-iPhone-X-Warsteiner-noshadow-2.png 900w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Flying-iPhone-X-Warsteiner-noshadow-2-285x300.png 285w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Flying-iPhone-X-Warsteiner-noshadow-2-768x807.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">How can you view augmented reality?<\/h2>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\">Through our developed Total Reality platform you can affordably find your own app completely in house style under your company name or product in the Google Play or App Store. For this we developed the Total Reality platform: One app in which all media is presented in Virtual and Augmented Reality and your own product and\/or company videos.<\/p>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\"><br>With our app you can give all your products and services an extra dimension in 3D. You can use Augmented Reality (AR) to bring models to life because your customer can place them in the existing world. Through the app, your 360\u00ba videos or photos can be viewed on the smartphone or through a VR headset, in both mono and stereoscopic mode.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"#contact-opnemen\" style=\"border-radius:5px\">I want to put AR to use!<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\"><br><br><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignfull has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center has-white-color has-text-color wp-block-heading\"><\/h4>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\">Highlighted case<\/h4>\n\n\n\n<h2 class=\"has-text-align-center has-black-color has-text-color wp-block-heading\">Despray AR<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t\n\t<div id=\"slider-block_4c1786a987ae3b1ccece19a5e1a2f00d\" class=\"vimeo start inline\">\n\t\t<div class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\t\t<div class=\"wp-block-embed__wrapper\">\n\t\t\t\t<iframe loading=\"lazy\" title=\"Despray | Cases | Total Reality\" src=\"https:\/\/player.vimeo.com\/video\/394457082?dnt=1&amp;app_id=122963&#038;controls=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\t\t\t\t<div class=\"has-background-color-red button hex\"><span class=\"icon play\"><\/span><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n<p class=\"is-style-padded wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-default\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"https:\/\/www.totalreality.nl\/cases\/despray-ar-application\/\" style=\"border-radius:4px\" rel=\"\">View case<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-parallax\" style=\"min-height:600px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-70 has-background-dim\"><\/span><div role=\"img\" class=\"wp-block-cover__image-background wp-image-694 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/01\/Masterphoto.nl_20190314-012.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Curious about our Augmented Reality solutions?<\/h2>\n\n\n\n<p class=\"has-text-align-left has-large-font-size wp-block-paragraph\">Benieuwd naar wa<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious about what AR can do for your business or product?<br>Sign up for a free webinar or contact us for an appointment.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"https:\/\/www.totalreality.nl\/aanmelden-demo\/\" style=\"border-radius:4px\">Demo sign up<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"#contact-opnemen\" style=\"border-radius:4px\">Make an appointment<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-black-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center has-white-color has-text-color wp-block-heading\">Related cases<\/h4>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color wp-block-heading\">Our work<\/h2>\n\n\n<div class=\"case-slider\"><ul class=\"display-posts-listing slider\"><li class=\"listing-item\"><a class=\"image\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/autoliv-mixed-reality-mr-instructions-app\/\" tabindex=\"0\"><div class=\"img-block\" style=\"background-image:url(https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Thumb-Autoliv-Mixed-Reality-Instructions-Hololens-app.jpg)\"><\/div><\/a> \n\t\t\t\t\n\t\t\t\t<a class=\"title\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/autoliv-mixed-reality-mr-instructions-app\/\" tabindex=\"0\">Autoliv Mixed Reality Instructions<\/a> \n\t\t\t\t<span class=\"category-display\"><span class=\"category-display-label\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.totalreality.nl\/en\/solution\/maintenance-support-en\/\" tabindex=\"0\">Process Optimalization<\/a><\/span><\/li><li class=\"listing-item\"><a class=\"image\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/heisterkamp-ar-app\/\" tabindex=\"0\"><div class=\"img-block\" style=\"background-image:url(https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Thumb_Heisterkamp-AR-app.jpg)\"><\/div><\/a> \n\t\t\t\t\n\t\t\t\t<a class=\"title\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/heisterkamp-ar-app\/\" tabindex=\"0\">Heisterkamp AR-app<\/a> \n\t\t\t\t<span class=\"category-display\"><span class=\"category-display-label\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.totalreality.nl\/en\/solution\/marketing-sales-en\/\" tabindex=\"0\">Marketing &amp; Sales<\/a><\/span><\/li><li class=\"listing-item\"><a class=\"image\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/emsflower\/\" tabindex=\"0\"><div class=\"img-block\" style=\"background-image:url(https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/thumbnail-emsflower-hololens-app-totalreality.jpg)\"><\/div><\/a> \n\t\t\t\t\n\t\t\t\t<a class=\"title\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/emsflower\/\" tabindex=\"0\">Emsflower Mixed Reality Solution<\/a> \n\t\t\t\t<span class=\"category-display\"><span class=\"category-display-label\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.totalreality.nl\/en\/solution\/maintenance-support-en\/\" tabindex=\"0\">Maintenance &amp; Support<\/a><\/span><\/li><li class=\"listing-item\"><a class=\"image\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/maars-living-walls-m923-ar-app\/\" tabindex=\"0\"><div class=\"img-block\" style=\"background-image:url(https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/Thumb_Maars_m923_wall.jpg)\"><\/div><\/a> \n\t\t\t\t\n\t\t\t\t<a class=\"title\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/maars-living-walls-m923-ar-app\/\" tabindex=\"0\">Maars Living Walls &#8211; M923 AR-app<\/a> \n\t\t\t\t<span class=\"category-display\"><span class=\"category-display-label\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.totalreality.nl\/en\/solution\/prototyping-en\/\" tabindex=\"0\">Marketing &amp; Sales<\/a><\/span><\/li><li class=\"listing-item\"><a class=\"image\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/despray-ar-app\/\" tabindex=\"0\"><div class=\"img-block\" style=\"background-image:url(https:\/\/www.totalreality.nl\/wp-content\/uploads\/2019\/12\/despray.jpg)\"><\/div><\/a> \n\t\t\t\t\n\t\t\t\t<a class=\"title\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/despray-ar-app\/\" tabindex=\"0\">Despray AR-app<\/a> \n\t\t\t\t<span class=\"category-display\"><span class=\"category-display-label\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.totalreality.nl\/en\/solution\/prototyping-en\/\" tabindex=\"0\">Marketing &amp; Sales<\/a><\/span><\/li><li class=\"listing-item\"><a class=\"image\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/warsteiner-ar-application\/\" tabindex=\"0\"><div class=\"img-block\" style=\"background-image:url(https:\/\/www.totalreality.nl\/wp-content\/uploads\/2019\/12\/Warsteiner.jpg)\"><\/div><\/a> \n\t\t\t\t\n\t\t\t\t<a class=\"title\" href=\"https:\/\/www.totalreality.nl\/en\/cases\/warsteiner-ar-application\/\" tabindex=\"0\">Warsteiner AR-application<\/a> \n\t\t\t\t<span class=\"category-display\"><span class=\"category-display-label\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.totalreality.nl\/en\/solution\/marketing-sales-en\/\" tabindex=\"0\">Marketing &amp; Sales<\/a><\/span><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"hexbig\">Interesting<span data-aos=\"fade-zoom-in\" data-aos-anchor-placement=\"top-center\">Interesting<\/span><\/h2><div class=\"wp-block-columns has-white-background drop interessant\"><div class=\"wp-block-column\"><h4>Technologies<\/h4><ul><li class=\"mixed-reality-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/technologies\/mixed-reality\/\">Mixed Reality<\/a><\/li><li class=\"virtual-reality-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/technologies\/virtual-reality\/\">Virtual Reality<\/a><\/li><li class=\"augmented-reality-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/technologies\/augmented-reality\/\">Augmented Reality<\/a><\/li><li class=\"360video-foto-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/technologies\/360-degree-video-photo\/\">360\u00ba Video \/ Foto<\/a><\/li><li class=\"machine-learning-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/technologies\/machine-learning\/\">Machine Learning<\/a><\/li><\/ul><\/div><div class=\"wp-block-column\"><h4>Markets<\/h4><ul><li class=\"industrie-productie-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/markets\/industry-production\/\">Industry &amp; Production<\/a><\/li><li class=\"handel-retail-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/markets\/handel-retail-2\/\">Trading &amp; Retail<\/a><\/li><li class=\"bouw-civiel-engineering-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/markets\/contruction-civil-engineering\/\">Construction, Civil &amp; Engineering<\/a><\/li><li class=\"chemie-olie-energie-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/markets\/chemistry-oil-energy\/\">Chemistry, Oil &amp; Energy<\/a><\/li><li class=\"automotive-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/markets\/automotive\/\">Automotive<\/a><\/li><li class=\"transport-logistiek-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/markets\/transport-logistics\/\">Transport &amp; Logistic<\/a><\/li><li class=\"onderwijs-onderzoek-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/markets\/education-research\/\">Education &amp; Research<\/a><\/li><\/ul><\/div><div class=\"wp-block-column\"><h4>Solutions<\/h4><ul><li class=\"marketing-sales-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/solutions\/marketing-sales\/\">Marketing &amp; Sales<\/a><\/li><li class=\"prototyping-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/solutions\/prototyping\/\">Prototyping<\/a><\/li><li class=\"proces-optimalisatie-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/solutions\/process-optimisation\/\">Process Optimalization<\/a><\/li><li class=\"training-educatie-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/solutions\/training-educatie\/\">Training &amp; Education<\/a><\/li><li class=\"maintenance-support-en\"><a href=\"https:\/\/www.totalreality.nl\/en\/solutions\/maintenance-support\/\">Maintenance &amp; Support<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"contact-opnemen\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is augmented reality? Augmented reality (AR) occurs when a digital image is added to reality. Augmented reality allows the virtual world and the real world to be connected. A virtual layer is added by projecting computer-generated images onto reality. With AR, you visualize 3D models in reality. This combination of images is projected onto&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["type-page","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Augmented Reality? - Total Reality<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.totalreality.nl\/en\/what-is-augmented-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Augmented Reality? - Total Reality\" \/>\n<meta property=\"og:description\" content=\"What is augmented reality? Augmented reality (AR) occurs when a digital image is added to reality. Augmented reality allows the virtual world and the real world to be connected. A virtual layer is added by projecting computer-generated images onto reality. With AR, you visualize 3D models in reality. 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Augmented reality (AR) occurs when a digital image is added to reality. Augmented reality allows the virtual world and the real world to be connected. A virtual layer is added by projecting computer-generated images onto reality. With AR, you visualize 3D models in reality. 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