{"id":12143,"date":"2022-04-19T14:17:17","date_gmt":"2022-04-19T14:17:17","guid":{"rendered":"https:\/\/www.totalreality.nl\/?page_id=12143"},"modified":"2023-04-28T12:27:05","modified_gmt":"2023-04-28T12:27:05","slug":"vr-and-ar-at-the-fair","status":"publish","type":"page","link":"https:\/\/www.totalreality.nl\/en\/vr-and-ar-at-the-fair\/","title":{"rendered":"VR and AR at the trade show"},"content":{"rendered":"<a class=\"skip-link screen-reader-text\" href=\"#main-content\">Skip to content<\/a><header class=\"site-header default\" role=\"banner\"><div class=\"wrap\"><figure class=\"default\"><img decoding=\"async\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/demodag-totalreality.jpg\"\/><\/figure><div class=\"title-area\"><h3><\/h3><h1>VR and AR at the trade show<\/h1><\/div><ul class=\"sidewidget default\"><li><a target=\"_self\" href=\"https:\/\/www.totalreality.nl\/en\/request-a-demo\/\">Request a demo!<\/a><\/li><li><a target=\"_self\" href=\"https:\/\/www.totalreality.nl\/en\/contact\/\">Contact us<\/a><\/li><span class=\"spotlight\">Get introduced with XR<\/span><\/ul><\/div><\/header>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading\" id=\"alles-over-vr-training\">VR as an attraction for your booth at the trade show<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps it sounds familiar to you? Your company spends a lot of time preparing for &#8211; and during &#8211; a trade show. Once at the fair, the most attractive stands draw the visitors to them. An eternal battle for attention. This seems to be lost because you do not stand out. Nowadays it is not only important to attract attention. Maintaining the attention is the best way to achieve the best result.&nbsp;Virtual Reality (VR) can help with this.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual reality not only has a WOW factor. It also contributes to the trade show visitor&#8217;s experience. You bring the trade show visitor into a virtual world. Whether it is the head office, a machine factory or a <a href=\"https:\/\/www.totalreality.nl\/cases\/straathof-controls-vr-boot-simulator\/\" target=\"_blank\" rel=\"noreferrer noopener\">ship at sea<\/a>. The possibilities are endless with virtual reality.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped is-style-slider wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"1766\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/demodag-totalreality-1024x684.jpg\" alt=\"VR beurs\" class=\"wp-image-1766\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/demodag-totalreality-1024x684.jpg 1024w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/demodag-totalreality-300x200.jpg 300w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/demodag-totalreality-768x513.jpg 768w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/demodag-totalreality-1536x1025.jpg 1536w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/demodag-totalreality.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"3104\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Hetronic-VR-Training-1920-1024x576.jpg\" alt=\"VR training\" class=\"wp-image-3104\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Hetronic-VR-Training-1920-1024x576.jpg 1024w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Hetronic-VR-Training-1920-300x169.jpg 300w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Hetronic-VR-Training-1920-768x432.jpg 768w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Hetronic-VR-Training-1920-1536x864.jpg 1536w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/Hetronic-VR-Training-1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"2227\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/training-educatie-virtual-reality-straathof-vr-boot-simulator.jpg\" alt=\"\" class=\"wp-image-2227\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/training-educatie-virtual-reality-straathof-vr-boot-simulator.jpg 1024w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/training-educatie-virtual-reality-straathof-vr-boot-simulator-300x200.jpg 300w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/training-educatie-virtual-reality-straathof-vr-boot-simulator-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"3183\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/05\/tauw-ar-infratech5-e1681902740869.jpg\" alt=\"\" class=\"wp-image-3183\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"1501\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/tauw-ar-infratech4.jpg\" alt=\"\" class=\"wp-image-1501\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/tauw-ar-infratech4.jpg 800w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/tauw-ar-infratech4-300x225.jpg 300w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/tauw-ar-infratech4-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1662\" src=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-augmented-reality-totalreality-1024x576.jpg\" alt=\"augmented reality\" class=\"wp-image-1662\" srcset=\"https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-augmented-reality-totalreality-1024x576.jpg 1024w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-augmented-reality-totalreality-300x169.jpg 300w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-augmented-reality-totalreality-768x432.jpg 768w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-augmented-reality-totalreality-1536x864.jpg 1536w, https:\/\/www.totalreality.nl\/wp-content\/uploads\/2020\/03\/prototyping-augmented-reality-totalreality.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pink-color\">&#8216;Give your potential customers and associates a unique experience. Let them interact with your product!&#8217;<\/mark><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voordelen-vr-training\">Let trade show attendees walk around all your products with AR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An alternative to VR at a trade show is augmented reality. With an AR app you have the possibilities to show all your products at a fair to the fair visitor. Using a smartphone or tablet, a visitor can actually walk around the product. Together with the exhibition visitor, you can highlight certain parts of a product or show desired information using an online editor. In addition, you have the advantage of using the AR app everywhere. This allows you to let potential customers experience your products even at international trade fairs.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"#contact\" style=\"border-radius:5px\">Tell me more about the posibilities<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\">Highlighted case<\/h4>\n\n\n\n<h2 class=\"has-text-align-center has-black-color has-text-color wp-block-heading\">Despray AR at the fair<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\t\n\t<div id=\"slider-block_7339cbdcca604b6486b1e03c5c7b4a2d\" class=\"vimeo start inline\">\n\t\t<div class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\t\t<div class=\"wp-block-embed__wrapper\">\n\t\t\t\t<iframe loading=\"lazy\" title=\"Despray | Cases | Total Reality\" src=\"https:\/\/player.vimeo.com\/video\/394457082?dnt=1&amp;app_id=122963&#038;controls=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\t\t\t\t<div class=\"has-background-color-red button hex\"><span class=\"icon play\"><\/span><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"https:\/\/www.totalreality.nl\/cases\/despray-ar-app\/\" style=\"border-radius:5px\" target=\"_blank\" rel=\"noreferrer noopener\">View case<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\" id=\"vr-trainingen-praktijk\">When to choose AR or VR at a trade show?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual reality training can be either passive or interactive. When your company wants to educate employees about a particular you can share the information in a passive VR training.&nbsp;The technology enhances the learning experience, resulting in employees taking in the transferred information better and faster.&nbsp;In an interactive VR training, your employees perform actions or answer questions in the virtual training environment.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pink-color\">Benefits<\/mark><\/strong><\/td><td><strong><span class=\"has-inline-color has-pink-color\">Augmented reality<\/span><\/strong><\/td><td><strong><span class=\"has-inline-color has-pink-color\">Virtual reality<\/span><\/strong><\/td><\/tr><tr><td>Brand and product experience<\/td><td><span class=\"dashicons dashicons-yes-alt\"><\/span><\/td><td><span class=\"dashicons dashicons-yes-alt\"><\/span><\/td><\/tr><tr><td>Extra equipment needed<\/td><td><span class=\"dashicons dashicons-no-alt\"><\/span><\/td><td><span class=\"dashicons dashicons-yes-alt\"><\/span><\/td><\/tr><tr><td>Link with own hardware<\/td><td><span class=\"dashicons dashicons-no-alt\"><\/span><\/td><td><span class=\"dashicons dashicons-yes-alt\"><\/span><\/td><\/tr><tr><td>Easy to deploy internationally<\/td><td><span class=\"dashicons dashicons-yes-alt\"><\/span><\/td><td>Limited<\/td><\/tr><tr><td>Use of own content<\/td><td><span class=\"dashicons dashicons-yes-alt\"><\/span><\/td><td><span class=\"dashicons dashicons-yes-alt\"><\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"waarom-vr-trainingen\">We would love to help you stand out at a trade show!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Total Reality is an expert in the field of augmented and virtual reality. We would love to help you stand out at the trade show. Not just to attract attention. But to think and create a solution that will benefit your marketing and sales. Not just at the fair, but for afterwards.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pink-color\">Creation<\/mark><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Our experts will be happy to help you create a solution. For example, you can use your own content or create something in collaboration with us. Think of an interactive 360 degree video, visualizing a 3D model of a product with AR or a simulator of your product with your own hardware. Together we will come to the right solution.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pink-color\">Support<\/mark><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Total Reality takes care of you completely. From concept to creation. But we also support you in the peripheral issues. Which equipment is needed and how are we going to design it on the show? We like to help you on your way. Please contact us for information or a free quote.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"inzetten-vr-trainingen\">Do you also want to use VR or AR at trade shows?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know more about the possibilities of augmented or virtual reality at trade shows? We would love to have a conversation with you to find out which solution is most suitable for your company. You have the possibility to schedule a free consultation. During the consultation we will discuss together which solutions are best suited for your company and which steps you need to take to achieve the desired situation.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\" id=\"contact\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"#contact\" style=\"border-radius:5px\">I want to know more about VR and AR at a trade show<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VR as an attraction for your booth at the trade show Perhaps it sounds familiar to you? Your company spends a lot of time preparing for &#8211; and during &#8211; a trade show. Once at the fair, the most attractive stands draw the visitors to them. An eternal battle for attention. This seems to be&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["type-page","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VR and AR at the trade show - Total Reality<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.totalreality.nl\/en\/vr-and-ar-at-the-fair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VR and AR at the trade show - Total Reality\" \/>\n<meta property=\"og:description\" content=\"VR as an attraction for your booth at the trade show Perhaps it sounds familiar to you? 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