WebAR: everything you need to know
The definition of augmented reality
Before delving deeper into WebAR’s technology, it is important to first clearly identify the definition of augmented reality. Augmented reality is an innovative technology in which computer-generated elements are projected onto reality as a virtual layer. With AR, digital 3D models are visualised in the real world through a phone, tablet or special AR glasses.
What is WebAR?
WebAR is a web-based augmented reality solution. Users can experience augmented reality without downloading a specific app. They use a web browser and the power of a smartphone or tablet. With WebAR, users can visualise a product in the real world. By selecting a surface, the object is projected in 3D to give you a real representation of the product. Wondering how this works? Test it below.
AR is a great technique to show your product in 3D or to easily share complicated material and give step-by-step instructions. This also makes AR very suitable for training or induction of employees. Work faster and more efficiently, unhindered by time or distance.
The advantages and disadvantages of WebAR
Using WebAR has several advantages and disadvantages. The user does not need to download a separate application, so you keep them on your website. The WebAR solution is accessible and is conversion-enhancing. Users get a feeling when seeing a product and are more likely to make a purchase. In addition, WebAR requires minimal investment and even reduces unnecessary costs. Just think of reducing shipping and return costs. Products that can be viewed with WebAR meet expectations faster.
Web-based AR also comes with disadvantages. One disadvantage is the limited ability to provide a comprehensive experience. Since it is important to have a fast loading time, detailed and lengthy animations are not recommended. In addition, not all smartphones have the ability to visualise AR yet, this mainly involves old phones.
The future of WebAR
The near future for web-based augmented reality looks positive. Users today are increasingly looking for unique experiences. The technology is accessible and has a high level of engagement. As a result, companies are increasingly encouraged to implement WebAR. The level of detail in WebAR will increase more and more as 5G becomes more widely used. With the rise of faster internet and using current technologies, WebAR will become even more interactive and unique than it already is.
Using WebAR for your business
The use of WebAR is accessible to consumers. This ensures better usability and therefore more engagement for technology. AR is increasingly acquired in society. This creates opportunities for companies. For instance, you can use WebAR to present your products in a unique way to consumers or businesses. WebAR provides a personalised and unique experience. This experience proves its added value for both B2C and B2B markets. Would you like to deploy WebAR for your business? Then download our whitepaper and find out how to get started in four steps.
How do you decide if web-based AR is for your business?
First of all, it is important to formulate your objectives. Then decide which medium you will use to achieve these objectives. Do you want to present your product to a larger target group in a short period of time? Then opt for WebAR. Do you want to deploy an AR for a longer period and multiple products? Then opt for an application. Total Reality likes to think along with you. You outline your situation, we give advice!