VR and AR at the trade show
VR as an attraction for your booth at the trade show
Perhaps it sounds familiar to you? Your company spends a lot of time preparing for – and during – a trade show. Once at the fair, the most attractive stands draw the visitors to them. An eternal battle for attention. This seems to be lost because you do not stand out. Nowadays it is not only important to attract attention. Maintaining the attention is the best way to achieve the best result. Virtual Reality (VR) can help with this.
Virtual reality not only has a WOW factor. It also contributes to the trade show visitor’s experience. You bring the trade show visitor into a virtual world. Whether it is the head office, a machine factory or a ship at sea. The possibilities are endless with virtual reality.
‘Give your potential customers and associates a unique experience. Let them interact with your product!’
Let trade show attendees walk around all your products with AR
An alternative to VR at a trade show is augmented reality. With an AR app you have the possibilities to show all your products at a fair to the fair visitor. Using a smartphone or tablet, a visitor can actually walk around the product. Together with the exhibition visitor, you can highlight certain parts of a product or show desired information using an online editor. In addition, you have the advantage of using the AR app everywhere. This allows you to let potential customers experience your products even at international trade fairs.
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Despray AR at the fair
When to choose AR or VR at a trade show?
Virtual reality training can be either passive or interactive. When your company wants to educate employees about a particular you can share the information in a passive VR training. The technology enhances the learning experience, resulting in employees taking in the transferred information better and faster. In an interactive VR training, your employees perform actions or answer questions in the virtual training environment.
| Benefits | Augmented reality | Virtual reality |
| Brand and product experience | ||
| Extra equipment needed | ||
| Link with own hardware | ||
| Easy to deploy internationally | Limited | |
| Use of own content |
We would love to help you stand out at a trade show!
Total Reality is an expert in the field of augmented and virtual reality. We would love to help you stand out at the trade show. Not just to attract attention. But to think and create a solution that will benefit your marketing and sales. Not just at the fair, but for afterwards.
Creation
Our experts will be happy to help you create a solution. For example, you can use your own content or create something in collaboration with us. Think of an interactive 360 degree video, visualizing a 3D model of a product with AR or a simulator of your product with your own hardware. Together we will come to the right solution.
Support
Total Reality takes care of you completely. From concept to creation. But we also support you in the peripheral issues. Which equipment is needed and how are we going to design it on the show? We like to help you on your way. Please contact us for information or a free quote.
Do you also want to use VR or AR at trade shows?
Want to know more about the possibilities of augmented or virtual reality at trade shows? We would love to have a conversation with you to find out which solution is most suitable for your company. You have the possibility to schedule a free consultation. During the consultation we will discuss together which solutions are best suited for your company and which steps you need to take to achieve the desired situation.