3 June 2020
Name change for industrial XR-company
Twinsense360 becomes Total Reality, Twinsense stays Twinsense
Twinsense 360 gets a new name and continues as Total Reality, “That covers the load better and will eliminate confusion”. Twinsense keeps the same name.
It’s always been two companies. Twinsense BV is the full-service online communication agency that was started in 2005 by Maurice Kruse. Twinsense 360 BV is the spin-off that was started in 2015 by Kruse and Albert Hoekstra. While Twinsense is engaged in online video marketing for SMEs, the target group of Twinsense360 became more and more industrial.
Two different companies with almost the same name. But from now on not anymore. Kruse and Hoekstra have decided to rename Twinsense 360 to Total Reality.
“What began with 360-degree videos has grown into an XR company focused on SME plus within the industry.”
We produce Virtual Reality, Augmented Reality and Mixed Reality solutions for mainly industrial applications. However, Twinsense is an online marketing company that mainly realises video marketing for SMEs. So many other branches of sport. The name change is going to remove confusion”.
So Twinsense stays?
“Indeed. Twinsense remains a full-service (online) media agency with a strong focus on video marketing. We employ specialised media professionals who facilitate all online marketing activities for a fixed fee. Both the marketing within the website, technical changes for a high Google positioning and the production of periodical videos are provided by Twinsense. Every month our marketer comes to the clients’ office to discuss the status and to draw up new strategies for the highest possible online conversion. You can also see Twinsense as the online communication department of SMEs.
And what happens with Twinsense360?
“That will be called Total Reality and will continue to provide XR solutions for the industrial sector. Total Reality creates virtual & augmented reality solutions and specializes in visualizing VR and AR data within Industrial Life Cycle. We offer solutions for Prototyping, Process optimization, Maintenance & Support, Training & Education, Marketing & Sales.
The name change is official as of June. Twinsense 360 will then continue under the name Total Reality BV. Twinsense BV will keep the name. The location and operational management also remain unchanged. Twinsense remains the url www.twinsense.nl, Total Reality will be transferred to www.totalreality.nl.
The total organisational structure consists of a team of 15 specialists who serve customers from the Netherlands, Belgium, Germany and France.