Warsteiner
AR-Application
With this Augmented Reality (AR) app you can scan the Warsteiner logo on your beer mat to experience how to pour the perfect Warsteiner from the bottle in an AR environment at home.
Warsteiner AR experience
The Warsteiner beer mat serves as a marker for the app. With the app, the beer mat is scanned and a waiter appears to explain to the customer how to pour the perfect Warsteiner. With this app, Warsteiner adds an extra dimension to the beer.
Warsteiner’s national campaign
You drink the perfect Warsteiner out of a tulip glass, with a drip catcher and that typical Warsteiner head that keeps the full flavor in the glass until the last drop. To experience this sensation, Warsteiner introduces the Warsteiner pouring kit. With the pouring kit and the accompanying Warsteiner AR app, the pouring ritual becomes a true experience and you will discover the difference between drinking and enjoying yourself at home.
Spin the bottle
This app also has an Augmented Reality Spin the Bottle game. The Warstein beer bottle spins around and stops at random. It’s up to you to come up with a fun game element.
See it for yourself
Total Reality developed the entire app for Warsteiner: from concept to execution and from 3D artwork to encoding the app. Completely in house.
Warsteiner has used our Total Reality platform. A complete platform for all new media of Warsteiner. Our app, but completely in the brand style of Warsteiner and to be found under their own name in the App Store and Google Play Store.
InterestingInteresting
“With the pour-in kit and the accompanying Warsteiner AR app, the pour-in ritual becomes a true experience. This AR app has really boosted our campaign.”
Arjan Barten
International Trade Marketing Warsteiner