Markets
Trade & Retail
VR, AR and MR are perfect techniques for simple and physical demonstration of complex products. In trade and retail, it is important that the potential customer can get an idea of the benefits of your product for him or her. This works best if you can physically show the product to the customer, preferably at the place where it eventually needs to be. In this way, XR-solutions increase conversion. We offer unique ways to demonstrate your product to your potential customers.
Product presentation at the customer’s home
With a virtual simulation you can demonstrate your product to the customer. The customer gets a better picture of the operation or effect of a product. Your target group can place the product in their own environment and possibly change details of it. This method is already used by furniture retailers. Customers can virtually place the object in their own living room and see if it fits into the rest of the room. If necessary, an offer can be requested based on the specific dimensions or settings.
With Augmented Reality, an object is placed in the existing environment. Potential customers can do this easily by using the camera of their smartphone. They for example, can place a wall in their house themselves to see if the size is right and if the colors match with the rest of the interior.
Marketing
Augmented & Virtual Reality is not only useful when selling your products or services but also very suitable to use in your marketing. A good example of this is the app we made for Warsteiner. When people scan a Warsteiner beer mat with the Warsteiner AR app on their smartphone, they are told exactly how to pour the perfect beer. This is a fun and interactive way to introduce people to Warsteiner beer.
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