What is augmented reality?

Augmented reality (AR) occurs when a digital image is added to reality. Augmented reality allows the virtual world and the real world to be connected. A virtual layer is added by projecting computer-generated images onto reality. With AR, you visualize 3D models in reality. This combination of images is projected onto a screen in the user’s field of view. For example, on a smartphone or via a special HoloLens.

AR is a great technique to show your product in 3D or to share complicated material easily and give step-by-step instructions. This also makes AR great for training or inducting employees. Work faster and more efficiently, unhindered by time or distance.

Augmented Reality bril

What are the benefits of augmented reality?

Applications of augmented reality in practice result in a number of potential benefits for your business. One major benefit of AR applications for businesses is improving the efficiency of the design process. In addition, AR increases employee productivity through virtual support and more effective training. Augmented reality has a WOW factor and provides an unforgettable experience. It is the technology to visually improve your business processes. Now and in the future.

AR toepassingen

Applications of augmented reality

Since your question “What is augmented reality?” has been explained, it is important to understand how and when AR is applied in practice. What AR excels at is improving business processes. AR applications help optimize business processes: prototyping, maintenance & support, process optimization, training & education and marketing & sales.

Wondering how you can apply AR to your business processes? We explain in 4 stepts how you can get started. kunt beginnen.

AR is a unique and innovative technique to show your product in 3D. But also to easily share complicated material and give step-by-step instructions. This also makes AR very suitable for training or familiarising employees. No more thick manuals. You can also walk through your product with your customer at a very detailed level. Work faster and more efficiently, unhindered by time or distance.

Augmented reality by Total Reality

We offer AR solutions that contribute to the optimization of business processes. In this way, we ensure that both your employees and the end users of your product receive maximum support using AR applications. An excellent example is the ‘AR Packaging App’. An app in which we offer the technology industry help in shipping and assembling complex machines, devices or parts thereof.

The recipient of the case, in which the part is packaged, needs help and explanation on how to unpack and assemble the parts. The “AR Packaging App” helps the recipient with this by providing step-by-step instructions, which were created during the packing process by the shipper. On the cases page we describe more examples of how Augmented Reality can be applied in practice.

AR toepassingen door Total Reality

Give your marketing & sales a boost with

Your own AR app

Augmented Reality Warsteiner app

How can you view augmented reality?

Through our developed Total Reality platform you can affordably find your own app completely in house style under your company name or product in the Google Play or App Store. For this we developed the Total Reality platform: One app in which all media is presented in Virtual and Augmented Reality and your own product and/or company videos.


With our app you can give all your products and services an extra dimension in 3D. You can use Augmented Reality (AR) to bring models to life because your customer can place them in the existing world. Through the app, your 360º videos or photos can be viewed on the smartphone or through a VR headset, in both mono and stereoscopic mode.